What Viva Magenta Pantone Color of the Year 2023 Means for Your Brand

Viva Magenta in your marketing and branding this year

Pantone Color of the Year 2023 – Viva Magenta

Pantone announced that the color for the year 2023 is Viva Magenta. Viva Magenta is a mix of pink and purple. The resulting color is a deep reddish hue with a bluish-red tone. Another way to describe the color is as bright purple.

Emotions Conveyed and Evoked by Viva Magenta

Its vibrancy and depth is absolutely stunning and it has an air of hope, joy, and energy. This deep color evokes strength. Viva Magenta resonates as a symbol of creativity, empowerment, and courage.

Viva Magenta is also versatile and can be used in different contexts – from fashion to interior design, and even business branding.

Learn what Pantone has to say about Viva Magenta and the Magentaverse of complimentary colors.

What is the HEX Code for Pantone Viva Magenta?

Pantone colors are utilized primarily for printing. It provides a color labeling system for printers to globally know the exact color tint and amount of pigment that a printed design should have and ensures that it can be printed anywhere and look the same. That being said if you want to use Viva Magenta online, we suggest the following HEX code pallet as recommended by Color-Name.com.

#BB2649 with RGB equivalent (187, 38, 73)

The hex code pallet include: Viva Magenta (#BB2649),  Dark Pastel Red (#BB4E26), and Royal Fuchsia (#BB2694).

The Pantone number is: PANTONE 18-1750 TCX

Source of the analogous color pallet: https://www.color-name.com/viva-magenta.color

Benefits of Using Pantone Colors in Your Marketing Strategy

Determine how you want your brand to be perceived and what your customer wants from you. If you are ready to stand out and make a bold statement this year, do it in Viva Magenta.

Color is often the most powerful and influential element of any design. That’s because color has the ability to evoke emotions, represent different cultures, and even influence people’s behavior.

Pantone’s Color of the Year is often seen as a forecast for what will be popular in the upcoming year. This means that you can stay relevant and on-trend graphically by using this color in your marketing content.

Consider how this color affects people psychologically. Colors and the emotions they evoke can influence how people react when they see your marketing materials. If you want to convey and generate emotions like courage, hope, strength, and vibrancy, then this is the perfect color to use.

How to Incorporate Pantone Color of the Year into Your Marketing Strategy, Content & Design

Using the psychology of colors in your marketing strategies can amplify your results. As mentioned, certain colors evoke different emotions in people, so determine what feeling you want potential customers to experience before choosing a color for your marketing campaign.

Using the Pantone Color of the Year for 2023 offers an exciting way to add personality and vibrancy to your marketing content. Whether it’s for a website, blog, or social media post. It can help you stand out from the crowd and make your content more memorable.

Here are a few ideas for integrating the Pantone Color of the Year, Viva Magenta, into your marketing:

  1. If you haven’t developed your brand style yet or are thinking about rebranding, you might consider Viva Magenta as your primary brand color: This would mean incorporating it into your logo, website, marketing materials, and promotional products.

  2. Create eye-catching graphics and visual content: Using Viva Magenta along with your regular brand colors in your graphics, social media posts, photos, and other visual content will help your brand stand out and grab attention and bring a sense of new energy for the year..

  3. Utilize Viva Magenta in your product packaging: Viva Magenta is a bold and energetic color, which makes it ideal for the packaging design of certain products.

  4. Highlight Viva Magenta in your advertising: Consider using Viva Magenta in your ads, sales pages, video thumbnails, etc. This is an eye-catching color and will draw more viewers.

  5. Offer promotions and discounts in Viva Magenta: Highlight your promotions and discounts with the use of Viva Magenta to increase visibility and draw attention to your offer.

By incorporating Viva Magenta in a consistent manner into your marketing, you can create a cohesive, on-trend look for your brand that will stand out from the competition.

What is Pantone and Pantone color?

In case you’re not familiar with what Pantone is… Pantone is a color company that has been around since the 1950s. They are based in Carlstadt, New Jersey and they have always been an integral part of the design industry.

The History of Pantone’s Color of the Year

The Pantone color system is a standardized system of colors that is used by designers. It is used to identify, communicate and reproduce colors accurately (specifically in printing). It was first introduced in 1957 by Lawrence Herbert, who was then working for the Industrial Color Company (ICC), a maker of industrial paints and pigment sticks. Pantone has become one of the most popular color systems for designers and artists worldwide because it offers unmatched accuracy in matching colors across various mediums.

In 1999 Pantone started the Pantone Color of the Year program to engage the design world in a conversation about color by choosing a color of the year. The Pantone Color of the Year is announced annually by the Pantone Color Institute. Pantone selects colors that represent timely trends and reflects a particular mood or color trend that resonates with people all over the world.

Final Thought for Using the Pantone Color of the Year

Staying in the color conversation in your marketing content will help you refresh your image without a whole brand overhaul. If you’d like ideas for how this year’s color should be used in your content (or not) and want help determining what to do next, let’s chat.

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