Leveraging and Managing Influencer Marketing

The way we use social media for marketing has changed a lot in the past decade. These days, you can’t just create new content and hope to get organic engagement. Today’s social media marketing is dominated by advertising and sponsored posting—often with the help of influencers. Companies pay big to Continue Reading →

7 Keys To Being A Small Business Influencer [Infographic]

For the second year in a row, I’ve been honored with a nomination for the Small Business Influencer Award 2013.  This year it has inspired me to take a look at how one becomes a business or person of influence and what the value of that is. Over the years Continue Reading →