After plunging deeply into Pinterest over the past month, I found some incredible resources, pins, new connections and tips for optimizing your pins including image dimensions and more. All the information I gathered, tested and used to develop my own Pinterest account incorporated into the comprehensive Pinterest Blast Off System which was a hit with attendees.
I was so inspired by this visual network, that I decided to step into the arena of creating an infographic around some of the information I gathered for creating “power pins” and “pinworthy”boards. Those are new terms emerging in the Pinterest community.
Optimize your Pinterest Profile Visually
Using the dimension and suggestions below, you will create pin boards that get noticed and have the potential to drive more traffic back to you. Remember to edit the link in your pins if you manually upload your images. Ideally all your images are hosted somewhere on your blog/website and you pin them from there. You can upload large images to your website and code them with Pinterest’s maximum image width of 554 pixels. Then users can pin high resolution images to Pinterest.
Pinterest Profile Image: be sure to use a photo of you. People work better than logos especially if you are a small business or service provider. People like to engage with other people. So pick a “brand ambassador” of your company to represent you visually on Pinterest.
Summary Of Pinterest Image Dimensions
Profile image: Minimum size 160 x160 pixels
Pinterest Image: Minimum size pin 80 x 80 pixels. Display maximum: 554 pixels
Thumbnail width: 192 pixels
Pinterest Borad Cover image size: 222 x 227 pixels.
No maximum height.
Make Your Pins Work for You
You may consider including your url in your image. Do so tastefully so it is visible but doesn’t detract from the image itself. Some of your pins may be images that include a call to action… Click Image to receive free ebook. Or simply have a visual of the book with a “Click Image to Download” button.
Use keywords in your image description (you have 500 characters), image .jpg file name, and board descriptions. Use URL and #hashtags as well in the pin and board descriptions. Use them wisely (not wildly).
Much of the information in the infographic came from the Latin American Focus blog.
For those of you who missed the Pinterest Blast Off Course and want to take it. I’m offering it again live and then will be available as an ongoing instant access system. You’ll learn everything from the basics (some of which you may not even realize you missed) to advanced business development strategies, case studies, get ideas for your boards, contests and avoid common mistakes so that you can get the full value of pinning for your business.