Social Media Strategies for Startups: 5 Viable Paths To Consider

Social media and marketing are here to stay — but do you know how to make the most of social equity for your startup? It seems like every week there is a new platform or strategy that everyone is buzzing about.

However, not every strategy will work for your startup and that’s why we’ve got 5 viable paths to consider.

Read on— by the end you’ll know which direction to point your social media strategy in.

Check it out: 5 Keys to Branding For Small Business Success

Put People First

Customers have never favored a saccharine or corporate approach to advertising but the growth of social media has made impersonal marketing even less appealing. Use this reality to inspire your social media ethos and develop a strategy that puts people first.

There are many different ways that you can do this. For instance, you could get the members of your startup to carry out ‘social takeovers.’ This is where you hand over the keys of your social media account to someone who doesn’t normally look after it.

It could be anyone, a rep from the admin team, a part-time recruitment official, or one of the company directors. If you’re feeling really daring then you get another company to get involved, such as a local school.

The important thing to remember when you unleash a social takeover is that you don’t get too carried away in your brand message; social media is about building a community and if you want to put people first, it means you’re going to have to let your startup take a backseat.

Partner With Bigger Players

Going viral is a tactic that can reap huge success for a new business; just take the example of Dollar Shave Club, whose excellent video, Our Blades Are F***ing Great, is now part of social media strategy legend…

Unfortunately, not every startup can run a social media campaign that gets over 25 million YouTube views. However, what you can do to give yourself a chance of getting those figures is to partner up with a bigger player.

This could be a social media influencer, or a partnership with a bigger organization. If you’re really smart then you can create one big player from a number of smaller players. How? By using micro-influencers. These are influencer marketers who don’t have the enormous figures of people like Shakira, but do have a devoted following who will be influenced by their recommendations.

Whichever strategy you take, the important thing is that getting an endorsement from a big player can make a huge difference in driving up your social media network and that’s a huge deal – your network is your net worth.

Experiential Marketing: Offline/Online Social

Customers don’t want your startup to sell them your goods, services, or dry corporate messages. What they want instead is for you to engage with them on a level that makes you products part of their life by selling them an experience.

Snapchat have been using AR for sometime and it’s become a potent weapon for a number of businesses. In April 2018 Snapchat released a Shoppable AR Lens feature, an extension of the social media platform’s shoppable ads that let brands connect directly with Snapchat users.

Snapchat’s Shoppable AR Lens was launched by Adidas, Clairol, STX Entertainment, and King. You can see how Adidas made this exponential form of social media work for their Deerupt running shoe by checking out this article. Experiential marketing has enabled these brands (and many more) to use to social media to create awesome offline/online social experiences.

But for your startup to really get the most of this social media tactic, you need as many composite parts of your business working together in harmony as possible. By making sure your website is geared for AR and VR, you can create a strategy that uses experiential marketing to drive customers from your social media accounts to your website.

Host Social Communities

Posting a million different things on social media is great. But what do you think the value to your startup would be if instead of just being a publisher of information for your followers, you used your social media accounts to become a curator and a community manager?

Building up a community by using Twitter chats and Facebook groups is an excellent strategy to get deep engagement from your social media followers. And, remember, engagement is the most valuable currency that social media has.

If you don’t believe me then just listen to what Ryan Stewart, founder of the group Digital Marketing Questions, has to say on the value of creating a social community:

Facebook pages and personal posts rely completely on the Newsfeed algorithm for organic exposure. Facebook groups send users a notification whenever someone posts to the Group, thus driving traffic to each post… Facebook gives users the option to silence these notifications. However, if your group consistently adds value, they won’t.

If you want to find out more on how you can use the social communities to create a winning social media strategy, read this strategy using private Facebook group.

Budget-Friendly Bootstrapping

You don’t have pots of money to throw at every corner of your startup; you need to get a team of people that you can trust, build a website, find an office space that works for you, and have a working accounting system…. And that’s just the beginning!

Thankfully, social media is easy to bootstrap — especially in the early days.

You can automate your processes and scale up your social strategy with a range of free tools and inexpensive VAs. There is so much AI-driven automation out there that can help you take the heavy lifting out of social media management.

Of course, you need a good strategy to get you started — but remember to keep things agile and reactive. Make the most of social advertising to seed and launch content and products, but don’t put your entire business in the hands of one channel either.

So many startup businesses don’t last the test of time and for so many different reasons. Getting your social media strategy wrong might not be thing that sends your startup under, but getting it right could be what takes it into the stratosphere. So, pick your strategy, implement it now, and take your company as far as you can.

Author: Kayleigh Alexandra is passionate about helping startups succeed. She blogs at Microstartups.org and donates all website profits to charities that help people reach their full potential.

 

6 Business Growth Tactics For Entrepreneurs [Infographic]

If you’re an entrepreneur wondering how to ensure your business grows, you must get your marketing down. Start with these tactics discussed in the full article on how to Amplify Business Growth with These 6 Entrepreneur Hacks.

Quick Business Growth Guide

Use this infographic as a handy reference and business growth guide.

If you’re one of the many businesses that has left marketing as an afterthought or simply thought how hard could this be, we just go on Facebook and we’ll figure it out, take a step back. Garner sales from social media is an art and a scient and takes a well thought out strategy and often will take months or years to perfect.

Share this Image On Your Site

Shoutout to Visme for the easy infographic creation tool.

 

How To Embed Facebook Live In Your WordPress Blog

embed facebook live

Why let your Facebook Live video get buried in your Facebook feed when you can place it right in a blog post or on a page in your WordPress site? Repurposing content is a great content marketing strategy and can be very useful if you’re producing video that has valuable information you want to keep track of, refer your visitors to, and support your sales processes as well.

Facebook has made available the code you need to feature your video on your WP sites… just like you see here. This is a livestream interview I did on a business page recently for Women Speakers Association.

Simple Steps To Embed Video (with images)

To embed your livestreamed video on your blog like the above video, follow these steps:

  1. Find your livestream video on your Facebook timeline and click anywhere on the video
  2. It will open up to cover most of your screen. Then locate and click on the 3 dots on the right.
  3. Select the Embed option in the dropdown
  4. Copy the iframe code that you see. Be sure to capture the entire bit that goes beyond what you can see. 
  5. Go into your WordPress Page or Post and select the Text tab (red arrow in image below). Place your cursor where you want the video (highlighted below) in the page code and paste the code there.how to embed facebook video step 5

10 Reasons To Embed Your Facebook Live Videos On Your Website

If you’re not sure why you’d want to embed your Facebook Live on your site, consider these ideas:

  1. Have a central place where you house your video content (without taking up server space).
  2. Create blogs easily (if video is easy, why not create a vlog)
  3. Take it a step further and have the transcription
  4. Turn your video into podcast and create show notes on your blog with the video and audio
  5. Build loyalty by getting more personal and authentic with your audience on your website
  6. Draw more traffic to your website
  7. Have a place to share content with non-Facebook users. Yes, some businesses have markets that are not on Facebook. Now you can include them too.
  8. Add value by adding
  9. Get opt-ins by placing a form on the page you embed your livestream on a landing page
  10. Grow your list by placing your livestream on an evergreen thank you page where you deliver the content that got buried in your stream in exchange for an email address.

Even though embedding is great, I highly suggest you keep a backup copy of all your livestreams by downloading them. To do so, follow step 1 and 2 above. Then for step 3 select the “Download Video” option and save it to your computer.

More ideas on how to leverage livestreaming for your business is in this article: 10 Livestreaming Ideas for Business Growth.

Facebook Live Done For You

Get streaming. If you need a strategy, want a host for your show, or want someone to embed Facebook video and have the tech part done for you, ask me how.

 

10 Livestreaming Ideas For Business Growth

Yes, real time video is here to stay. YouTube Live (aka Google Hangouts On Air),  Periscope, and the now defunct Blab and Meerkat lead the way. In 2016 Facebook launched Live and continues to build on its video streaming platform. Captioning, desktop streaming, group video messaging are just some of the features Facebook rolled out. Twitter now has a desktop producer for Periscope and rolled out its “Live” ability on its app. Of course, there’s the old reliable (sort of) YouTube Live too.

Announce events: Hop on Periscope or Facebook Live and announce your upcoming webinars, live events, or longer livestreaming events. You could even promote others events.

Offer Teaching Points: Share something useful that they might be searching for or wanting support with. The longer you’re on, the more audience you’ll get.

Day In The Life Of (CEO, staff, thought leader): When you give people slice of life insight into you and your teams work life and maybe even some fun time (especially if the promise of your work is more freedom for them), they connect more deeply, they talk about you and they remain more loyal.

Interview Other Leaders: When you interview someone else they and their tribe are likely to buzz about it

Repurpose Your Livestreams: Embed them on your blog as new posts and share out again to social media days later.

Feature Client Results: Before and after case study. Use an app that lets you screen share from your desktop. There are a couple for Facebook.

Report In From Industry Conference: You can even grab some speakers and have them do a shout out to your market

Have A Compelling & Effective Call To Action (CTA): During the video plant seeds for how they can get a gift or results and where to reach you/your brand to do that. If you’re offering a gift create a landing page and associated funnel to go along with that so you can nurture your contacts to the next step toward doing business with you.

Plan a Regular Livestreaming Show: Poll your tribe and find out what they would come regularly to watch. Edutainment is very hot. Here are some examples of regular livestreaming shows on Facebook:

Video Newsletter: You’ve worked hard on your newsletter and some won’t read it. Why not do a video overview of your newsletter and be sure to let people know where they can subscribe to get the written version.

Make the Most of Your Live Stream Video

When you create video on one platform be sure to download it and then upload it to your other accounts… Facebook, YouTube, Twitter, & Vimeo. You can create an article in LinkedIn and pin YouTube videos in Pinterest. Also you can use video editing tools like Animoto or Adobe Spark to cut 1 minute clips and post to instagram.

 

Social Media and Livestream Power Combo

Have you used livestreaming for your business or watched any recently? Maybe you’ve watched a Facebook Live, Periscope show or Blab. Video has been the social media darling for the last 3 years and livestreaming on sites like blab.im has taken video to the interactive level. Using these uber-social platforms along with your regular social media are helping brands grow visibility faster than ever. Want to know more? Watch Tonya Hoffman and I in action. We’ll be live here on May 24 at 8:30 am Pacific if you want to chat. Otherwise, sit back, relax and enjoy the blab.