6 Business Growth Tactics For Entrepreneurs [Infographic]

If you’re an entrepreneur wondering how to ensure your business grows, you must get your marketing down. Start with these tactics discussed in the full article on how to Amplify Business Growth with These 6 Entrepreneur Hacks.

Quick Business Growth Guide

Use this infographic as a handy reference and business growth guide.

If you’re one of the many businesses that has left marketing as an afterthought or simply thought how hard could this be, we just go on Facebook and we’ll figure it out, take a step back. Garner sales from social media is an art and a scient and takes a well thought out strategy and often will take months or years to perfect.

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Shoutout to Visme for the easy infographic creation tool.

 

3 Great Ways to Do Keyword Research

How To Keyword research for seo

Listening to SEO experts about Google’s Panda and Penguin changes, most say superior content is going to get you ranked better than using blackhat, backlinking and other questionable techniques. Being a supporter of high quality content online, I was excited to hear that. So how do you determine what kind of content is valuable and will be viewed by your target market? Go straight to the source… your clients.

The Ultimate Keyword Finder – Your Clients

Yes, I dare say it… your best clients and your ideal prospects are going to be your ultimate keyword finder. The key to getting the keywords out of your clients and prospects is to ask the right questions. Then, listening for exactly what they are saying. You may even want to record them and write down their words verbatim.

Ask a dozen of your current, past, and prospective IDEAL clients to answer the following:

1. If you were looking for someone like me, what would you type into Google?
2. What are the kinds of problems you would call a firm like ours to help you with?
3. If you were going to describe my services to a friend, what would you say?
4. Describe the results that mattered most to you from the work I did for you.
5. What would you tell your friends about us?

As your interviewees answer, be sure to jot down the exact words they use. Remember the way your customers think, is not how you think. So you can really learn a lot when you pay attention to their phrasing, needs, concerns and preferences. Like any survey, remember the bell curve applies to this process as well. There will be answers that are outliers. You will not want to use those. If you do enough interviews, however, you will begin to hear phrases repeated. Those are your best keywords to focus on.

Check Out Popular Brands That Market Successfully to Your Clients

Recently I was doing some keyword research for a client targeting successful style-aware men. I decided to go to the GQ Magazine website to watch their videos, read their blog posts and glean the keywords that they are using to attract this market. Not only were keywords abundant, but the marketing buzz words were flying out of the video faster than I could write them down.

Tip: Also check the source page (right click anywhere on the site and select “View Source”) for the meta description and keywords is a handy little way to see what they are optimizing their site for.

What brands are successfully marketing to your niche market?

What are the brands your market is talking about?

Make your list and go to those sites and find out what they are doing.

Use Keyword Tools Like Google Keyword Planner

Every good web designer and SEO specialist uses online keyword tools. By hiring a professional you will get the best job right. In the mean time, here are some free keyword tool options you can explore that will get you started and make your SEO teams job a little easier.

Google Keyword Planner (formerly External Keyword Tool) is by far the most talked about and used free keyword research tool. This shows you how often phrases you type in are being searched and how competitive they are for ads. The more competitive they are the lower chance of your site being found as a result unless you are willing to spend a lot on PPC advertising.

Google also has a tool that gives you insights about trending topics.  Typing in your keywords and seeing the trends will help you identify whether people are really interested and reading about the phrases. You may also search for current unrelated hot trends and work them into your blog posts.

Keyword Spy allows you to put in a domain name of your competitor or other brand that targets your market and shows what they are spending money on

Alexa will show you the queries related to a particular domain.

Though you may not be an expert at keyword research, you will learn a lot starting with these 3 ways to do keyword research.

Add Your Keyword Research Tips and Tools

If you have additional keyword research tips and resources, please share yours in the comments below.

Social Media Advice for New Users

social media help keyRecently I received this question on Klout:  What are the 3 most important pieces of advice you can give to someone who is new to social media? Since Klout only gave me 300 words, I decided to offer a more extensive social media advice article for new users.

Social Media is a Relationship Building Platform

First and foremost, social media is a relationship building platform. If you really want to take advantage of using social media for business purposes, you will work to form quality relationships. If you want to avoid wasting time on the social networks develop a strategic game plan for growth. Learn how to use social media for business and create your social media profit strategy that builds relationships. Make it all about them.

Make It Easy For People To Find You

Make it easy and appealing for others to contact, stay connected, and hire you. Fill in your profiles so you can communicate how your help people and how they can reach you. Remember to write your content in a way that authentically reveals how THEY will benefit. Focus on giving value. That may mean, including your free offer opt-in links in your profile information. In addition, make sure your website links back to your social accounts and visa versa. Whatever you do don’t DIRECT SELL from using your daily updates. If people want you then

Respond and Engage

Don’t abandon your social media networks. If you set them up, they will only look good if you are there. Be sure to check for private messages and public mentions/comments  on each of your accounts a couple of times/week so that people know you are there for them. You don’t want to give the impression of not being serious by having an account but not using it. Post at minimum once a week and ideally 3-5x a week on your various accounts. If you want a strategy that will save you time and position you as a go to leader, get yourself or your team members trained on social media marketing strategies.

Learn More – Free Social Media for Business Training

If you are new to social media, check out this free webinar and get up to speed on how to use social media for business. Simply fill in the form and we will email you an access link to watch it for free.

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