6 Business Growth Tactics For Entrepreneurs [Infographic]

If you’re an entrepreneur wondering how to ensure your business grows, you must get your marketing down. Start with these tactics discussed in the full article on how to Amplify Business Growth with These 6 Entrepreneur Hacks.

Quick Business Growth Guide

Use this infographic as a handy reference and business growth guide.

If you’re one of the many businesses that has left marketing as an afterthought or simply thought how hard could this be, we just go on Facebook and we’ll figure it out, take a step back. Garner sales from social media is an art and a scient and takes a well thought out strategy and often will take months or years to perfect.

Share this Image On Your Site

Shoutout to Visme for the easy infographic creation tool.

 

Social Media Marketing for 2015 – Profit Conference Interview

Social media for 2015 is going to be bigger than ever. Robert Imbriale  interviewed me at the end of 2014 on all things social media. I shared what’s hot for 2015. The discussion included everything from social advertising to video, plus user generated content and engagement. And a whole lot more. Watch the interview below:

I offered up the Savvy Social Media Marketing Blueprint. Click this link to access the blueprint.

We had a great time at the 2015 Profit Conference. There was a great line up of speakers.

Learn from other dynamic speakers and get the free replays at this playlist. Watch soon as they may not be available for long.

 

How To Market To Millennials

how-to-market-to-gen-y-laura-rubinsteinRyan Charles is a Classic Millennial open and creative guy with advice on how to market to Gen Y. Ever since I met him over a year ago, I noticed his fun loving attitude and highly sociable nature. So when he mentioned to me that he was asked to help with marketing to Generation Y, I wanted to know what he had to say.

Marketing to Millennials will be come more and more prevalent as they come of age. Doing it well may be a new paradigm for most marketers. Check out this interview, transcript and take aways.

  1. I understand recently you’ve been asked to be a part of helping market to gen y, how did that come about?
    Ryan: It came about when I was at at Toastmasters Meeting for District 5 Legacy Leaders where asked a question for table topics on how does Toastmasters market to the younger generation. I gave a lot of good ideas and the future Marketing Chair happened to be there and asked me “why not help market to generation Y” So I did that.
  2. What were some of the ideas you came up to help them market to generation Y?
    Ryan: Have a bigger web basis for social media. Go to colleges because that’s where Generation Y are right now. Talk to them now about Toastmasters because they will be needing it for the future. When they graduate it will be hard to get a job. So show them the benefits of how Toastmasters can help their financial future.
  3. How did you get involved with Toastmasters and what do you love about it?
    Ryan: Main reason I got involved with it was because 5 years ago my mom started Toastmasters. I wondered “what on earth is Toastmasters. They’re making toast? Ok whatever.” My mom brought me to a meeting and giving speeches. Watching people grow is one of the most wonderful things about toastmasters. When they join they’re stuttering, blubbering and saying ahh and um everywhere. As they progress watch them grow and it’s like “is that the same person that joined 3 months ago? It’s not. Reason I enjoy it is because I learn by watching other people give speeches. That helped me in my high school career. At my high school I had to give presentations to people from Time Warner Cable and I had to give a speech on why I deserved to graduate high school. I joined and use it for my networking, getting out there and speaking better.
  4. Give us a little history of your life?
    Ryan: I’m 19 years old and I enjoy drawing. It’s one of my favorite things to do. Thirteen years ago I had no talent but I wanted to be an artist. From 2nd grade onward I taught myself how to draw and got better. I want to make a future in doing graphic design, web design, drawing, painting… anything that has to do with the arts.  I see myself in Florida graduating from Palm Beach State University. Then transferring into Full Sail University and doing internships Pixar, Disney and animation companies.
  5. What should a company never do when marketing to gen y?
    Ryan: Well firstly gen y is very oriented on our phones. We hardly like talking to people in person. What doesn’t work are people trying to get people to sign petitions. People don’t like being forced upon. If a company tries to force their stuff on me, I’ll be like ‘no thank you” Sell it but not enough to push away.  I feel a company shouldn’t be completely serious and pushy.
  6. What could an environmental company do to be not forceful but interesting?
    Ryan: You’re not going to be able to sell to everyone. To get to 50-75% state your offer once. Thank you, I have to go to class. They keep pushing. No thank you. If they continue to push, the individual locks that in the back of their mind and never will buy. If you say it once, when I do have money, I’ll probably give it to the right cause.
  7. Ryan: Sometimes we act like we’re not hearing it, but really do hear it. Sometimes I wear my headphones, but have nothing playing just so people will leave me alone. Sometimes I do want to drown out the world and blast my music. Sometimes we need to drown out the world. An occasional ad on Pandora is annoying but we will deal with it and remember that.
  8. Is Gen Y the “Don’t bother me” generation. ”
    Ryan: The Gen Y is all about me. “What’s in it for them” is how to market to them.
  9. What does Gen Y want?
    Ryan: Gen Y needs money. Our economic situation is very bad. Most who go to college don’t get a job in that degree because the economy. If you’re get Gen Y to a job interview and help them blow the company out of the water at the interview with interview skills, the way you talk, how you say certain things. If I can get a job just by talking eloquently, I’ll give it a shot, We are material/money oriented. We What is new is bad. Want the newest thing, car.
  10. If you solve the money situation, what do you value? Where will you spend your money and time?
    Ryan: I am a Barnes & Nobel comic book nerd. I can’t speak for everyone. I will go to local comic book shop, and movies. Most of my friends spend their time working. I draw for other people. Sometimes they’re at the gym or watching TV shows. Friends go do card shops and play Magic The Gathering.
  11. What are some of the biggest differences between Gen Y and older generations?
    Ryan: We have information at our fingertips. We Google and find all the information so much faster. I don’t have to look at a dictionary. Access to information and technology. Gasoline is much more expensive now.
  12. What doesn’t Gen Y care about?
    Ryan: We care about environment, health care and community. I just helped feeding the homeless downtown. I don’t like politics. I know it helps our government roll. Politics is getting nasty. We are very health oriented. Don’t have to worry about it for a few years. I am concerned about how much it will cost me in the future. My friend Ben is a health nut. We are a very diverse generation.
  13. Are there certain products your generation likes?
    Ryan: I am a tea drinker and love Starbucks, Tevana. I like Nike, Adidas. I like American muscle cars like Mustang or Boss. But because of the gas prices, I will go with a Hyndai or hybrid. Most are happy with what they get. We also are getting Samsungs and iPhones. Clothing depends on the fads.
  14. Mac or PC?
    Ryan: Difficult. I run PC. I can appreciate the usability of a Mac. I can do so much with my PC. It depends on what you get. Take what you gets.
  15. Any other advice you’d give to someone who wants to hire and/or market to gen y?
    Ryan: You need to hire someone of that generation Y to market to them. Someone fresh out of college who is really sociable. One way to market to us is  YouTube. We fall into the YouTube votex a lot. We start out watching something school related and then 2 hours later we’re watching a cat fall into a toilet bowl. But if we throw in ads from there you’ll get in front of them.Here’s the part that he later typed to me to complete his answer.
  16. Ryan: Marketing to the younger generation is best done through youtube or on social media websites like on the side of Facebook’s news feed. Also with marketing to Gen y like I said before is if you show Gen y “what is in it for them” you can always sell. But also do it in a fun and interesting way because Gen y is very party oriented. If they can see what is in it for them in a fun way, then Gen y will notice it.

Take Aways About Gen Y Best Marketing Practices

  1. Utilize the age old marketing rule of WIIFM – always focus on what’s in it for them.
  2. What Gen Y needs/wants is money and a stable economy.
  3. They like gadgets, fashion, and cars.
  4. Use social media to market to them. In particular YouTube and Facebook
  5. Don’t be too pushy but definitely be present. They may not look like they’re listening but they will eventually notice you.
  6. Easiest way to turn off Gen Y is be pushy and repetitive.

Gen Y – Have Your Say

Please comment below with your insights on best ways to market to and get the attention of Gen Y consumers. What do you think is the biggest thing marketers need to do differently for the Millennial market?

Social Media Marketing Not A Fad According To Research

SocialMediaMarketingIndustryReportCoverEvery year since 2009, Michael Stelzner, founder of Social Media Examiner has conducted social media study with marketers to find out the impact of social media on their business growth.

As far as I can tell with all indicators, social media for business is on the rise. Since the first study 6 years ago, the numbers have had an upward trend. Here is a summary of the social media research findings as compared over the last 5 years.

The most significant finding revealed was that “92% of marketers said that social media was important to their businesses.” In 2009 was 88% of businesses surveyed were using social media to market their business.

The Age Old Question – How Do You Measure Social Media ROI

This year 37% of businesses surveyed reported they are able to measure their effectiveness on social media which is up from 26% in 2013. This still remains a big question, but even though marketers haven’t mastered measuring the return on investment, they cannot stay away. However, as you will see later, there are clear benefits that marketers are receiving including increasing their bottom line.

Is Facebook Marketing Working?

Marketers are still wondering about this. In fact, the survey indicated that 58% of marketers are uncertain or show that their Facebook Marketing efforts are NOT working.

Benefits of Social Media Marketing

Despite these two important questions of ROI and effectiveness of Facebook marketing, businesses are showing an increase in benefits over 2013 and in general a general increase over the last six years in the following areas.

92% say that social media is generating exposure for their business (up from 89% in 2013, 85% in 2012 and 2010, and 81% in 2009)

80% report that social media is increasing website traffic and subscribers (up from 75% in 2013, 69% in 2012, 72% in 2011, 63% in 2010, 61% 2009)

66% report that social media has generated leads (up from 61% in 2013, 58% in 2012, 51% in 2011, 52% in 2010  48% in 2009)

And the bottom line…

50% report that social media has improved sales (up from 43% in 2013, 40% in 2012, 43% in 2011, 48% in 2010, 35% in 2009)

SocialMediaImprovesSales     SocialMediaIncreasedLeads

What I love about this survey is that 53% of the 2,887 survey respondents work for small business or are self employed.

To get the detailed analysis with demographics of business types, the white paper is an excellent resource. Through May 30, 2014 you can download the report here.

Why Klout Matters According to Joel Comm

Klout scores matterKlout defines influence as the “ability to drive action. When you share something on social media or in real life and people respond, that’s influence.”  Responding on social media includes likes, shares, comments, purchases, etc. The more response you garner the higher your Klout score.

Recently in a casual conversation with Joel Comm, the topic of Klout came up. His initial comment was, “If people don’t think Klout matters, they are kidding themselves. And Kred doesn’t hold a candle to Klout.” However, if you have a great Klout score, your Kred will be high as well. In other words, wake up and smell the Klout.

I started writing the article and put it aside until today when Joel brought it up again on Facebook which gave me the perfect inspiration to finish this.

Why Does Klout Matter?

Klout has an extensive api that brands are buying into. Recently, I received an email from Klout letting me know I had a new “perk” waiting for me. So I logged into Klout to see what perk I “won.” It was a free sample of brownie cookie/chip product. Now I have to admit, I got a little excited that I given a gift. But in rethinking this, I also was asked to tweet and post to Facebook about the perk. So voilà, this brownie company just got a bunch of visibility because of my Tweet.

Maybe you’re asking yourself, why was Laura given this Perk? The answer is my Klout score. Though it’s not as high as Joel’s, it’s well above the average influence score. Klout reports that “Perks are exclusive rewards you earn for your influence. Every day, influencers receive amazing products, discounts and VIP access that is only available to Klout users.”

Where do you think the next wave of marketing is going… into the hands of the individuals. In other words, corporate brands realize that word of mouth marketing online is having a significant influence over purchasing decisions. Influencers are being enticed in a variety of ways to share brand content. So if you want to receive these opportunities grow your influence score.

Benefits Beyond Klout Perks and Paid Promotions

Joel Comm KloutOk so you can get perks and payment for promotion, is that really enough to warrant activating your own Klout account? Not necessarily. However, if becoming known as a thought leader, media resource, leader in your industry is important, then Klout is important. Klout has become the standard by which everyone is measuring your influence.

To prove my point, Joel Comm, who’s score is 83 at the time of this article, was featured in the Denver Business Journal as one of Colorado’s top social influencers. Take it from Joel who says, “Networking online is all about leveraging your authentic self.” Klout is another way to build your leverage online.

Learn More About Klout

Gina Carr and Terry Brock came out with their book, Klout Matters in 2013. I highly recommend reading it as well as connecting your social media accounts to Klout. Read the book first so you know the best ways to get set up. Gina Carr was the first one to really open my eyes about the possibilities for increasing Klout score.

How is Klout working for you? Please share your comments below.