What Viva Magenta Pantone Color of the Year 2023 Means for Your Brand

Pantone Color of the Year 2023 – Viva Magenta Pantone announced that the color for the year 2023 is Viva Magenta. Viva Magenta is a mix of pink and purple. The resulting color is a deep reddish hue with a bluish-red tone. Another way to describe the color is as Continue Reading →

Relationship Building Online: Grow Your Tribe

Over the last 3 weeks, you’ve learned how to reach people online using your content, initiate an online “handshake,” develop a rapport with online friends and find the crave with messages that get the rave! Now you’re ready for the next level of online relationship building: Building Your Tribe. How Continue Reading →

Relationship Building Online: Master Your Message

Wahoo! We’re on week 3 of the Online Relationship Building Series. Need to catch up? Check out the first two posts on using content to build trust, and developing a rapport. Today, I’m talking all about the “crave.” A crave is your client’s deeper desire. It goes beyond the problem Continue Reading →

Relationship Building Online: Rapport

Welcome back to my blog series about relationship building online! Last week, we covered the importance of content strategy for grabbing people’s attention and reeling them in with your expertise. Today, we’re covering the next step in relationship building: developing a rapport. Developing a Rapport Now that you’ve put yourself Continue Reading →

7 Do’s and Don’ts for Successful Facebook Advertising This Valentine’s Day

Valentine’s Day is one of the biggest events in the commercial calendar. Last year’s Valentine’s Day sales totaled $18 billion dollars, and this year is expected to be similar. But what’s the best way to ensure you get your share of the pie? Well, the first step is to reach Continue Reading →