Relationship Building Online: Part 4 of 4

Over the last 3 weeks, you’ve learned how to reach people online using your content, initiate an online “handshake,” develop a rapport with online friends and find the crave to get the rave! Now you’re ready for the next level of online relationship building: Building Your Tribe. How To Build Continue Reading →

Relationship Building Online: Part 3 of 4

Wahoo! We’re on week 3 of the Online Relationship Building Series. Need to catch up? Check out the first two posts on using content to build trust, and developing a rapport. Today, I’m talking all about the “crave.” A crave is your client’s deeper desire. It goes beyond the problem Continue Reading →

Relationship Building Online: Part 2 of 4

Welcome back to my blog series about relationship building online! Last week, we covered the importance of content strategy for grabbing people’s attention and reeling them in with your expertise. Today, we’re covering the next step in relationship building: developing a rapport. Developing a Rapport Now that you’ve put yourself Continue Reading →

7 Do’s and Don’ts for Successful Facebook Advertising This Valentine’s Day

Valentine’s Day is one of the biggest events in the commercial calendar. Last year’s Valentine’s Day sales totaled $18 billion dollars, and this year is expected to be similar. But what’s the best way to ensure you get your share of the pie? Well, the first step is to reach Continue Reading →

How To Create A Content Marketing Strategy That Rocks

What Is Content Marketing Strategy? Content is what you write and what you share on your websites, social media, white papers, ebooks, articles and other valuable information. A content marketing strategy is using content to attract your market, build their trust, and create advocates who engage with and share your Continue Reading →