Organic Lead Generation Strategies

When you want to build your business on a shoestring budget or even when you’re ready to invest in your marketing, your organic results are important. Too many people start from a blank slate with ads and they wind up spending a lot of money and have little to show Continue Reading →

Why Optimize Your LinkedIn Profile

Optimizing LinkedIn Is ESSENTIAL To Your Business Optimizing your LinkedIn profile is important for elevating your personal brand. Make no mistake about it, if you have a business, you MUST have a personal brand. People want to connect with people. The future of marketing is about connecting with people. Person Continue Reading →

3 Great Ways to Do Keyword Research

Listening to SEO experts about Google’s Panda and Penguin changes, most say superior content is going to get you ranked better than using blackhat, backlinking and other questionable techniques. Being a supporter of high quality content online, I was excited to hear that. So how do you determine what kind Continue Reading →

Relationship Building Online: Rapport

Welcome back to my blog series about relationship building online! Last week, we covered the importance of content strategy for grabbing people’s attention and reeling them in with your expertise. Today, we’re covering the next step in relationship building: developing a rapport. Developing a Rapport Now that you’ve put yourself Continue Reading →